Presentation - Get moving campaign
Background
From 2005 to 2009, the Danish National Board of Health implemented a nationwide campaign on physical activity for children and young people, the principal message being:
- All children and young people must be physically active for at least 60 minutes a day, preferably longer.
Moreover, the Board published the handbook 'Physical activity - handbook on prevention and treatment' in 2003, which describes how physical activity can be used to treat a number of lifestyle diseases. At the same time, the Board carried out studies which showed that children and young people in Denmark were far from living up to the recommendations. Since 2005, the campaign has targeted children and young people because many habits, including being physically active, are formed in childhood, and because the above-mentioned study showed that in 2005 62% of children aged between 11 and 15 did not follow the recommendation of being physically active for at least 60 minutes a day.
Objective
The purpose of the campaign is both to contribute to making more children and young people aged between 11 and 15 physically active for at least 60 minutes a day, and to make more children and young people in the target group aware of the recommendation that they should be physically active for at least 60 minutes a day.
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